Getting more clients to your law firm is so much more complicated than a high ranking in search engines or trying to be the biggest ad spender in your market. We challenge you to try these more organic ways of marketing. The bonus? They will also get you ranked high in search engines but they won’t cost you any money. I know that marketing your law firm can feel overwhelming but I promise that these tips and tricks will work. Try to work on just ONE of these items each month. If you do this, a year from today your law firm will be completely transformed.

Lots of attorneys think that if they go to trial and get a huge verdict, they will all of a sudden become inundated with new clients and amazing cases to work on. There is nothing further from the truth. The best method for getting new cases revolves around a more direct relationship building approach.

Of course, your success in trial or in your practice, is extremely important. After all, no one wants to refer cases to someone who doesn’t have experience winning or serving their clients in an exceptional manner. Your success as a lawyer serves as the proof needed to convince both clients and other attorneys that you are a trust-worthy person for them to send clients to. That is pretty much all it does. It isn’t going to cause people to come rushing to you with cases.

You need to build credibility through experience and success but then you need to leverage that to get more referrals for your firm. You need to focus your time and energy on building a consistent stream of cases coming your way, through attorney referrals.

Social media, and specifically Instagram, can be an extremely powerful business building tool. It can literally connect you to people on the other side of the globe and you can have access to information, experts and ideas like never before. Never before have we had so much opportunity. We can create and grow a business in any area we desire and we can do it all in the palm of our hand, on our cellphones. Attorneys can, and should, use Instagram to build their brand, connect with other lawyers and showcase their skills for potential clients.

Social media, and specifically Instagram, can be an extremely powerful business building tool. It can literally connect you to people on the other side of the globe and you can have access to information, experts and ideas like never before. Never before have we had so much opportunity. We can create and grow a business in any area we desire and we can do it all in the palm of our hand, on our cellphones. Attorneys can, and should, use Instagram to build their brand, connect with other lawyers and showcase their skills for potential clients.

How you engage with your past clients, friends and family is extremely important. You need to show up and remind them that you exist. They need to see you often and consistently in order to create an association in their minds and remember you as the legal expert that you are.

It’s a little easier to do this with family and friends because you are probably already following each other on social media and see each other in social situations. It must be pointed out though, that you may over estimate their ability to understand what you do. You may lose out on a new case because a family member or friend didn’t realize that you practice that type of law. It’s your job to make it simple and clear for your contacts. They should know what you are an expert in but they should also know that you can help them even when a legal need of theirs falls outside of your area of expertise.